Cowbuyer LLC Director of Marketing Dustin Rogers completed the Beef Checkoff Funded Masters of Beef Advocacy (MBA) Program May 1, 2009. The program consists of six, 1-hour core courses for the 2009 fiscal year: beef safety, beef nutrition, animal care, environmental stewardship, modern beef production and the beef checkoff. The complete program consists of a reading exercise, followed by a short “your story in your own words” essay assignment, and concludes with an open-book quiz. At the end of the MBA program, producers are given a homework assignment to complete one of three exercises – with media, online or public speaking. The program won’t stop there. MBA alumni are encouraged to conduct team outreach on issues management topics.
"The cattle industry needs advocates out there to tell the story that beef is a safe, nutritous and wholesome meal choice, unlike what consumers constantly hear from many opposition groups. The MBA program has been well written to provide its students and alumni with the necessary knowledge to speak with media groups, online resources and the general public about beef, the benefits of utilizing beef as part of a healthy diet, and producers continuous work as stewards of the land." Says Rogers.
Producers wanting more information on the Master of Beef Advocacy program can contact Dustin Rogers at dustin@cowbuyer.com, Daren Williams at dwilliams@beef.org, 303-850-3346 or contact their state beef council.
For more information about checkoff-funded programs, visit http://www.mybeefcheckoff.com/.
For more information about checkoff-funded programs, visit http://www.mybeefcheckoff.com/.
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